T.I. has grown to truly be one of his generation’s most captivating
speakers. Whether he's conversing frankly with a room full of youth
about the positive side of staying in school and following their
dreams, or moving tens of thousands at one of his concerts,
audiences are engrossed by the King of the South’s words. On
September 30, 2008, he delivers his most potent and important LP to
date, Paper Trail.
“I’m not doing too much pre-hype on the album,” Tip says of his new
project. “I just want everyone to know that it’s coming out, and
that I’m going to answer a lot of questions in the music. It’s
intense and insightful; it’s gonna shake up the game and it’s me at
my best.”
Paper Trail’s title is a direct reference to T.I.’s return to
literally writing down his lyrics – a practice he hasn’t engaged in
since his debut, I’m Serious, in 2001. Ironically, he found that
going back to the basics has helped him evolve into a better
MC.
“I’ve had phenomenal success on my previous albums by just going
into the booth, letting the music flow through me, and being
spontaneous with it. This time I wanted to try something different.
My writing is a little more structured and thought out, but it’s
still art at the end of the day. It’s still free-flowing.”
The new album’s official lead single is the #1 smash “Whatever You
Like,” a glamorous glance into what it would be like to receive the
royal treatment by the King of the South. Produced by acclaimed
hitmaker Jim Jonsin, the seductive jubilation takes us to a place
where the only thing more abundant than the King of the South’s
endless cash flow, is his limitless flow of rhyme and melody.
"In so many of my records that I've crafted that address women, the
ladies have catered to me in those songs,” Tip says. “In this
particular record, I wanted to show my appreciation and reverse the
roles a little. I tell the females don't worry; the sky's the
limit. No desire is too great. Live your fantasy."
Paper Trail’s first street tease, “No Matter What,” is the
definitive declaration of T.I.’s stance as a man undeterred and an
artist unrivaled, as well as a testament to how his faith in a
higher power helped him get through a very public period of
turbulence in his life.
“Somehow I rise above my problems and remain here,” the hip-hop
veteran raps. “Yeah, and I hope the picture painted clear./ If your
heart’s filled with faith then you can’t fear./ Wonder how I face
years and I'm still chillin’./ Easy, let go and let God deal with
it.”
In November of 2007, T.I. was arrested on firearms possession
charges. Subsequently, he was placed under house arrest for almost
seven months. Earlier this year, Tip pleaded guilty and he faces
jail next year. He has also been ordered to serve over 1,500 hours
of community service.
“Obviously that was one of the worst mistakes of my entire life,
but I will not let that mistake characterize my existence or my
contribution to society,” says T.I. “I cannot go back and change
the past, but I can learn from it, and teach others how a poor
assessment of a situation can not only affect you drastically but
also impact the ones you love. It’s something that I still have to
deal with.”
There will never be a quandary too large to make T.I. give up hope.
The King of the South has made the pledge to himself, his family,
and his fans to always hold his head high and persevere through any
predicament -- whether it be persecution, prosecution, or the loss
of loved ones.
Another emotive moment on Paper Trail is “My Life, Your
Entertainment.” The King talks about some of the consequences of
being a high-profile celebrity and candidly speaking MC. The public
gets to see both your joys and your grief played out right in front
of their eyes: “My life, your entertainment./ My sorrow, your
amusement./ Laugh at my pain and anguish./ So famous I could lose
it." Usher guest appears.
Paper Trail isn’t a musical doctrine filled only with harrowing
experiences, however. What would a King be without celebratory
anthems… especially the King of the South, who has always served
anthems for the clubs and streets in addition to mindful fodder in
his body of work.
Without exaggeration, "Swagger Like Us (S.L.U.)" is an historic
moment not just for T.I., but for all of hip-hop. The song is a
lyrical collage of metaphors, braggadocio and style painted by the
foursome many have nicknamed "Rap's Olympic Dream Team": Tip,
Jay-Z, Lil Wayne and the record's producer Kanye West. Each MC not
only displays his distinctive cool, but each ferociously attacks
the M.I.A. sampled soundscape with brash wordplay showing why they
all tower over rap's most elite.
“This record is nothing short of monumental,” T.I. promises.
“Everyone who participated has had A-status credentials for years.
It’s always great when you can work with friends of yours who you
socialize with outside of music. But what’s greater is when all of
those parties can come together to bring forth a classic caliber
collaboration.”
"Live Your Life" pairs T.I.'s distinguished insight and
smooth-as-a-silk-Louis Vuitton pocket square-delivery with bold,
but sweet harmonies of fellow Grammy Award winner Rihanna.
The roster of producers on the album includes Swizz Beatz, DJ
Toomp, Drumma Boy, Danja, Just Blaze, and Justin Timberlake, among
others. T.I. recorded over 70 songs for the album before narrowing
it down to the final cream of the crop. “When I make LPs, I get
into such a focus; you have to drag me out of the studio sometimes.
This is my passion.”
Tip’s second professional love, as a film actor, has just taken a
major step forward. He has signed a three-picture deal with Screen
Gems, which will see him both acting in and producing movies. One
of the projects, Bone Deep, is a heist thriller.
“Obviously that type of deal is monumental for me and my company,”
the Bankhead, GA native enthuses. “I’m learning my craft as a
thespian, and I know I have so much to offer on both sides of the
camera. It’s a blessing to have the opportunity to fulfill my goals
in Hollywood. This is the first of many big steps for me.”
Music and movies are just the tip of T.I.’s entertainment
conglomerate. He’s also expanding into comedy tours, the night club
and restaurant scene, management, record producing, and
fashion.
“I wake up every morning feeling in my heart that my greatest
accomplishments are ahead of me,” he says. “It’s the excitement
that is sustained by coming up with your goals, realizing them, and
then coming up with new ones.”
Earlier this year, Tip found success in cyberspace, launching a
social networking website called
www.streetcred.com. As 2008 progresses, T.I.
continues to lend his powerful voice towards the betterment of
communities across the entire country. He recently aligned himself
with the Hip-Hop Caucus, an organization dedicated towards
promoting voter registration and telling youth the importance of
going to the polls. The initiative targets adults between the ages
of 18-29 and utilizes grassroots organizing tactics to get them to
use their votes in the upcoming Presidential election.
Tip's clothing line Akoo designed the "Respect My Vote" tee-shirts
that are being promoted in conjunction with the “Get Out and Vote”
campaign. Akoo's hard launch happens this fall, with the apparel
garnering placements in major retailers across the country. Akoo’s
pieces – which range from shirts to jeans – reflect Tip’s diverse
and lauded fashion flair.
Since 2001, T.I. has grown to become one of the most revered and
successful artists in his genre, racking up millions in album sales
and a myriad of awards, among them two Grammys. In July of 2007,
his conceptual masterpiece, T.I. vs T.I.P., debuted at the top of
the Billboard charts, selling nearly 500,000 units in its first
week of release, on its way to RIAA platinum certification. T.I. vs
T.I.P. featured guest appearances from Jay-Z, Eminem, and Wyclef
Jean. The album birthed the smash single, "Big Things Poppin’ (Do
It)," which was also featured in an ESPN ad campaign.
In 2006, T.I. – known in Hollywood as Clifford "Tip" Harris – made
his critically acclaimed star turn as the leading actor in the
coming of age film, ATL. He followed up that role by acting
alongside Oscar winners Denzel Washington and Ruby Dee in the
blockbuster drama, American Gangster. In 2009, Harris will be
tackling television with an inspirational reality show airing on
MTV. The yet-to-be-titled show will center on his life on probation
in the year leading up to his impending year-long jail
sentence.
But first up, it’s Paper Trail, the latest chapter in the
extraordinary story of T.I.